3 min read
Jobs to Be Done Interviews: How to Uncover What Really Drives Customer Decisions
A practical guide to JTBD interviews, with example questions, timelines, and a framework for uncovering what drives adoption.
Insights
Thoughts on user research, customer interviews, and how to listen better.
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How to Write a User Interview Guide That Produces Better Insights
Learn how to write a user interview guide with clear goals, better question flow, and unbiased prompts that lead to stronger insights.
4 min read
When to Use Surveys vs Interviews for Product Decisions
A practical guide to choosing surveys, interviews, or both for pricing, onboarding, churn, and feature decisions.
4 min read
How to Analyze Customer Interview Data: Coding, Themes, and Turning Notes Into Decisions
A practical guide to coding interview notes, finding themes, and turning customer conversations into clear product decisions.
4 min read
Recruiting Research Participants in 2026: Best Practices, Screeners, and Incentives
A practical guide to recruiting research participants with better screeners, sourcing, incentives, and no-show reduction.
3 min read
How to conduct better customer interviews
Practical tips for running customer interviews that surface real insights instead of polite agreement.
4 min read
Why qualitative research still matters in 2026
In a world obsessed with data dashboards and metrics, qualitative research remains the most powerful way to understand your customers.
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